Demographics And Psychographics

Demographics And Psychographics

1) What information do media companies use to create a demographic profile of their audience?

They use things like age gender and class to see who likes what

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Audience profiling, makes business and marketing easier because if they know what sect of audience to target they can do very well.

3) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

I personally think im The aspirer because im a very materialistic person and i am really into the mainstream clothing brand of this day and age