Reception Theory

 

Reception Theory

1) What is the preferred reading of a media text?

The message that the producers want the audience to believe.

2) What is the oppositional reading of a media text?

This is when the audience  takes away an opposite message  to what the producers want.

Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The trailer will make the audience think that all teenagers act like this

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Not every teenager is a gang member or violent