Advertising and Marketing: Key conventions

Advertising and Marketing: Key conventions

 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

• Picture of the product: Its very vibrant and has coulorful coulors which can attract children
• Logo: shows the product and what it looks like on the inside and outside
• Slogan: represents the brand and gives it a better way for advitising

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

It is their slogan 'taste the rainbow'. which tells us that it will be sweet and most likely fruit flavour