Galaxy Advert🍬

 Galaxy 'Chauffeur' advert: blog tasks

Create a blogpost called 'Galaxy advert CSP' and then work through the following tasks to make sure you're an expert on this CSP. 

Re-watch the Galaxy advert above then answer the questions below:

1) What key conventions of TV advertising can you find in the Galaxy advert?

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

4) What is intertextuality?

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

9) What representations of gender can you find in this advert?

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

Answers

1) product/ company name

2) That why have cotton when that is a day to day use when you can have something rare like silk

3) Audrey hepburn was a famous hollywood actor in the 1950`s who is dead now but galaxy got permission from her sons to use cg1 for the advert. They used here because she resembles the heroine.

4) seeks and theorises links and connections between media texts and textualised social life 

5) Audrey hepburn also know as the heroine has makeup on and is white because back in the 1950`s most "good/pretty" women looked like that  the hat that she took of the busdriver was the prop that she ended up using on the "chauffeur" 

6) Heroine: Audrey hepburn (could also be known as the princess)

    Villan: fruit because it was blocking the bus from going pass

     Hero: The chauffeur because he saved audrey hepburn by driving her to her destination

     false hero: the bus because it never managed to go where it had to go.

      Helper: the car because with out the car the hero would be useless

7) the reason why it links is because even though audrey hepburn is a celebrity  it doesnt mean she cant  live a normal life in a bus and eat a choclate bar like we would today

8) Audrey hepburn is represented as the heroine/ princess because she shows a sign of beauty like the heroine

 should do.

9)That the man needs to work and provide because the bus driver was a man driving people aroung while his wife was probaly at home looking after the kids and the chaffeur that took audrey hepburn to her destination was also a man doing his duty.

10)Back then this advert made sense but in this day and age people might find it sexist because why wasnt the drivers a women and why did the women need a lift not a man?