OMO CSP Advert#

1) What year was the advert produced? 

2) How were women represented in most adverts in the 1950s?

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?

6) What are the connotations of the chosen colours in this advert - red, white and blue?

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

8) What representation of women can be found in this OMO advert? Make specific reference                                                               to the advert and discuss stereotypes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Answers

1) 1950

2) My opinion is that women were treated  very different to men and they were downgraded and not counted as equal as men

3)  It is trying to say that this is not your normal detergant but it is saying that it is better so its a good way of advertising

4)  The women wears alot of makeup to impress the husband and her role is to be a house wife

5)  Its called a pack shot it show what the purchaser is buying.

6) UK flag

7) The slogan shows tht this is not your ordiary detergant so people might want to switch to it because it can wash better as the advert says.

8) She is wearing alot of makeup to look pretty/good for her man/husband she is also in a advirtisment for a detergent which stereotypical because women are known as house wifes.

9) The producers used a women on purpose because in the 1950`s that was there job when the men went to work and the women stayed home to cook and clean and look after the kids if they had any.

10) In this day and age people will find this advert sexist because now that women have rights they ae not known to be housewifes and cleaning and cooking  even though some women still are a house wife it is not the same as the 1950`s so a modern audience will look at this advert and think it is "sexist."