Black pink

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

2) What audience pleasures are offered by the music video for How You Like That?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?

4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Industry

1) How were BLACKPINK formed and what records have they broken?

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings

Audience

BLACKPINK fans are known as "BLINKs". The demographics for the BLACKPINK audience are primarily younger females, aged between 13-24 years old. Psychographically, the audience is interested in K-pop, fashion, beauty, and entertainment. They are social media-savvy and are passionate about supporting their idols.

The music video for "How You Like That" offers various audience pleasures, such as high-energy choreography, stunning visuals, and elaborate costumes. The video also features a variety of settings and props, including fireworks, an ice castle, and a desert landscape. Additionally, the video offers a glimpse into BLACKPINK's personalities and relationships with each other, providing an emotional connection for fans.

Three particular shots, scenes, or moments in the video that would particularly appeal to BLACKPINK fans are:

The opening shot with Jennie's "blackpink in your area" line, which is a signature phrase for the group.

The scene where the members dance in a circle with fire surrounding them, showcasing their powerful and confident image.

The scene where Lisa raps on top of a pile of money, representing the group's success and wealth. These moments would appeal to fans because they highlight BLACKPINK's unique style and image.

The "How You Like That" music video was marketed and promoted to the audience through various platforms, including social media, television, and radio. YG Entertainment, the group's agency, utilized the group's social media accounts and official website to release teasers and behind-the-scenes footage leading up to the release of the music video. The agency also collaborated with major TV networks and radio stations to promote the song and video.

K-pop is a global phenomenon due to several factors, including the internet, globalization, and the unique elements of the genre. K-pop artists and agencies have utilized social media platforms to connect with fans all over the world, allowing them to reach a wider audience. Additionally, K-pop's distinctive style, choreography, and production value have attracted a global fan base. Finally, the globalization of media and entertainment industries has enabled K-pop to spread beyond its home country of South Korean

Industry

BLACKPINK was formed by YG Entertainment in 2016. The group consists of four members: Jisoo, Jennie, Rosé, and Lisa. BLACKPINK has broken several records, including becoming the first K-pop girl group to perform at Coachella and breaking the record for the most-viewed music video in 24 hours on YouTube with their song "Kill This Love."

YG Entertainment has created several successful artists, including BIGBANG, 2NE1, and WINNER. Additionally, the agency has produced successful solo artists, such as Psy and Lee Hi.

Technological convergence has changed the way audiences consume music videos by allowing for easier access to videos through streaming platforms and social media. Additionally, technological advancements have enabled music videos to be produced with higher quality and at a lower cost, allowing for more diverse and creative content.

BLACKPINK and K-pop show that the media and music industries are now global by breaking language and cultural barriers and appealing to a worldwide audience. K-pop's popularity has led to collaborations with international artists and has opened up opportunities for K-pop artists to perform and tour around the world.

UK-based music videos are regulated by the British Board of Film Classification (BBFC) and may require warnings if they contain strong language, violence, or sexual content. The BBFC also considers factors such as context and audience when rating music videos. The music industry also follows guidelines set by the Advertising Standards Authority (ASA) for advertising and marketing practices.