artic monkeys csp


1)What is the main Arctic Monkeys audience - demographics and psychographics?

The main Arctic Monkeys audience consists primarily of young adults between the ages of 18 and 30, with a roughly equal gender split. The psychographics of their audience suggest that they are interested in music that is intelligent, poetic, and emotionally charged. They are drawn to the band's lyrical content and their distinctive sound, which blends elements of indie rock, punk, and post-punk revival.



2)  What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor

The music video for "I Bet You Look Good On The Dancefloor" offers several audience pleasures, including a high-energy performance by the band, an attractive and fashionable young crowd, and a sense of fun and rebellion. The video also includes references to popular culture, such as the band's nod to the film "Saturday Night Fever."



3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys
 fans. Why did you choose those moments?

Three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans are: a) The opening shot of the band walking down the stairs, which establishes their cool and confident demeanor.
b) The shot of lead singer Alex Turner singing directly to the camera, which creates a sense of intimacy and connection with the audience. c) The shot of the crowd dancing wildly and singing along to the chorus, which captures The exitment at a artic monkey concert


4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?






5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
The Arctic Monkeys first achieved success and built up their fanbase through a combination of factors, including their talent, DIY approach to music promotion, and the emerging power of the internet. They gained popularity by uploading their music to the internet, which allowed fans to discover and share their music independently. Their early songs, such as "I Bet You Look Good on the Dancefloor," spread virally through file-sharing and social networking platforms. This grassroots support, along with energetic live performances, helped them gain a dedicated fanbase.



2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2P file sharing and MySpace played unexpected roles in Arctic Monkeys' early success because they allowed the band to reach a global audience without the backing of a major record label. P2P file-sharing platforms like LimeWire and BitTorrent allowed fans to easily share and download the band's music, spreading their songs quickly. MySpace, a social networking site, provided a platform for the band to share their music and interact with fans directly. These platforms allowed Arctic Monkeys to bypass traditional music industry gatekeepers and connect directly with their audience



3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
The rise of Arctic Monkeys differs from how BLACKPINK was formed and became famous in several ways. Arctic Monkeys formed organically in Sheffield, England, through school and local connections. They gained fame through their music's online popularity and grassroots support. In contrast, BLACKPINK is a South Korean girl group formed by YG Entertainment through a structured trainee system. They were carefully trained and groomed by the entertainment company before their debut. BLACKPINK's success is also closely tied to the K-pop industry, which has its own unique approach to artist development and promotion, including extensive training and marketing strategies.



4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
  1. Arctic Monkeys' debut album, "Whatever People Say I Am, That's What I'm Not," was released under the independent record label Domino Recording Company. It became one of the fastest-selling debut albums in the UK, selling over 360,000 copies in its first week and eventually going on to sell over 1.5 million copies in the UK alone. The band chose an independent record label because it allowed them greater creative control and a more personalized approach to their career. They were able to maintain their artistic integrity and build a strong relationship with their label, which contributed to their long-term success.



5) Looking at the wider music industry, has the internet been a positive or negative development for record
 companies and artists? Why?

Positive aspects:

  • Access to a Global Audience: The internet has allowed artists to reach a global audience without relying solely on traditional distribution channels, enabling them to connect directly with fans worldwide.
  • Affordable Promotion: Artists can promote their music through social media, streaming platforms, and YouTube, often at a lower cost than traditional advertising.
  • Diverse Revenue Streams: Online platforms provide opportunities for artists to earn revenue through streaming, digital downloads, merchandise sales, and live streaming concerts.

Negative aspects:

  • Piracy: P2P file sharing and illegal downloads have caused revenue loss for record companies and artists.
  • Streaming Royalties: While streaming has become a dominant distribution method, artists often receive relatively low per-stream payouts.
  • Competition: The internet has increased competition in the music industry, making it harder for some artists to stand out.

In conclusion, the internet has disrupted the traditional music industry but has also provided new opportunities for artists to connect with their fans and promote their music independently. The impact varies depending on the artist's approach, genre, and business model.



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