KISS CSP

KISS FM Breakfast show CSP: blog tasks

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.


3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 


4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  


5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.


7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 


2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

Audience:

1. KISS FM's Mission: KISS FM's mission typically revolves around playing contemporary hit music and providing entertainment to its target demographic.

2. Target Audience: KISS FM's target audience is generally young adults, particularly those between the ages of 15 and 34. They tend to focus on urban contemporary music genres. Psychographic groups that might fit the KISS audience could include individuals who are interested in pop culture, nightlife, fashion, and technology.

3. Digital Media and Technology: KISS FM utilizes digital media and technology extensively to reach its audience. This includes live streaming on their website, mobile apps, podcasts, social media platforms, and video streaming services.

4. KISS Fresh and KISSTORY: KISS Fresh typically offers a mix of new and emerging urban contemporary tracks, while KISSTORY focuses on classic dance and R&B hits. Audiences can access these stations through the KISS KUBE app, DAB digital radio, smart speakers, and online streaming platforms.

5. Audience Engagement: Audiences can actively engage with the KISS radio brand through various means, such as social media interactions, competitions, requests, shoutouts, and participation in on-air segments.

6. Listener Activity: The degree of listener activity can vary. Some may listen passively in the background, while others might actively engage by requesting songs, participating in contests, or interacting with hosts through social media.

7. Audience Pleasures: The KISS FM Breakfast show likely offers audience pleasures like entertainment, music discovery, social interaction, and a sense of belonging. According to Blumler and Katz's Uses and Gratifications theory, listeners may tune in for various reasons including information, entertainment, companionship, and escapism.

8. Changes in Music and Radio Listening: Since the 1960s, audiences have seen a significant shift in how they consume music and radio. The introduction of digital formats, streaming services, and personalized playlists has allowed for greater control over what and when they listen.

9. Contrast with Tony Blackburn's 1967 Radio 1 Breakfast Show**: The KISS FM Breakfast show differs from Tony Blackburn's 1967 Radio 1 Breakfast show in terms of music genres, presentation style, and audience demographics. Radio 1 in 1967 had a broader remit to cater to various age groups, whereas KISS FM has a more specific focus on young adults.

10. Stuart Hall's Reception Theory: 

   - Preferred Reading: Fans of the KISS FM Breakfast show might appreciate its modern, energetic presentation, the latest music hits, and engaging hosts. They may find it a source of entertainment, information, and a way to connect with popular culture.

   - Oppositional Reading: Some individuals might criticize the show for being too commercial, loud, or lacking in substance. Others might not connect with the music or the hosting style, preferring different genres or formats.

Industry:

1. KISS FM Launch: KISS FM first launched in 1990 as a pirate radio station in London, playing underground dance music.

2. Bauer Media Group: The Bauer Media Group encompasses a wide range of media types, including magazines, radio stations, digital platforms, and live events. Recognizable brands may include Radio City, Grazia, and Kiss FM.

3. Revenue Generation: KISS FM generates revenue through advertising, sponsorship deals, events, and possibly through syndication and content licensing.

4. KISS Breakfast Show Listeners: As of my last training cut-off in September 2021, KISS FM Breakfast show had a substantial audience, with millions of listeners. However, specific figures can change over time due to various factors.

5. Regulation and Consequences: KISS FM is regulated by Ofcom in the UK. If they were to breach rules or guidelines set by Ofcom, consequences could range from warnings and fines to potential revocation of their broadcasting license.

Remember to verify any specific details with up-to-date sources, as my last training data is from September 2021. If there have been significant changes after this date, I won't be aware of them.